P interest’s algorithm works by examining numerous signals of user engagement when determining how to rank Pins. With a feed no longer based on chronological order, some brands believe that the timing of their posts is no longer relevant and that they should pin whenever they like.ī efore you get carried away and start pinning your fabulous Pinterest post ideas at all hours of the day, it’s essential to consider the social network’s algorithm and the impact of timing to make your brand’s strategy as effective and efficient as possible. T oday, however, Pinterest now features a Smart Feed, which employs a complicated algorithm to show users the posts that the platform believes will be the most interesting and useful to them. If you posted at an inopportune time, there was a very good chance that your content would never be seen by your followers and other users on the network. This means that Pins were displayed in the order in which they were Pinned, making the timing of those Pins SUPER important. Does it really matter what time you post on Pinterest?Ī s with many social media platforms, Pinterest started out with a chronological feed. I n this article, we’ll take a look at why the timing of your Pins matters, a general idea of what the best posting times and days are on Pinterest, and some tips to follow to determine your individual optimal time to post. Part of your marketing strategy for Pinterest involves when you choose to post on the platform. J ust like with any other social media platforms you choose, though, you’ll want to make sure that you’re optimizing your efforts on Pinterest to help you get the best results possible. However, depending on your target market, this social media network has the potential to really increase awareness of your brand and boost traffic to your online store’s blog and product pages…which of course may lead to more sales! Pinterest is sometimes overlooked as a platform to include in the social media marketing strategies of ecommerce business owners.
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